We are modern women curious about ancient health rituals: in pursuit of niche wellness products that actually work.

We’re sceptics, label-readers and research nerds with unrelenting curiosity.

Not everyone gets the things we do or like or eat. But that’s cool. We’re ahead of the mainstream wellness pack and we like it here. We were reading Goop before they were writing it. Or pretty much.

Our hero product is our 100% copper Tongue Cleaner. Because we haven’t gone a day without scraping in 10 years.

What’s next on our exploration of wellness? So many unprofitable niche possibilities...